Infographic content (print)

Project: Encourage new account creation through “self-enrollment” method

Services: Concept creation, user journey map (staff), copywriting

Strategy: Equip staff with fast and educational prints that inform them on how to set up patients for self-enrollment

Tactics:“3 easy steps” visual, script recommendations + common questions and contact info

Outcome: 4% increase in patient portal account creation for first quarter after distribution of posters