Content development

Audience: New users + paying users visiting the Google Play store

What: Develop weekly merchandising content (featured game collections, collection quality, banner art + copywriting)

Stakeholder(s): Business development, graphic designers, local + global merchandising team, app review team

Goal: Increase premium games + in-game events revenue and homepage collection acquisition rate

Challenges: Creating editorial + visually compliant content that still supports key partner needs in store events

Basic process: Review previous week’s store metrics > Review current week’s BD priorities + existing personalization projects > Plan featured collection requirements > Collaborate with designers + global merchandising teams > Content creation> Author content> Publish + Test> Measure success

Tools: Proprietary CMS, Wrike, Google Apps

Outcome: Increased homepage game acquisitions by 30% in 2015