Website redesign + migration

Audience: Adult Cannabis consumers in San Mateo county (California)

What: A cleaner looking website 

Stakeholder(s): Co-owner of business + former website developer

Goal: Launch new website within two months

Challenges: Choose a web tool that integrates with their existing eCommerce product, Meadow and has modern templates/components that are easy to update and don’t require a developer to carry out special store promotions

Basic process: Product research (new web tool)> Content audit> Plan> Web design proposal> Content creation> Build website> Content adjustments> Test> Perform technical migration> Train in new web tool

Tools: Squarespace, Meadow, Google Docs, Adobe Photoshop

Outcome: After migration, the new website has received +3% mo/mo growth in total number of visits