Digital marketing proposal

Project: Drive in-store traffic + grow brand awareness for a new FCR coffee bar in SoMa (San Francisco, CA)

Services: Market and user research, digital audit, digital marketing strategy including ongoing strategy

Strategy: Hit organic sessions + unique events to ensure awareness + in-store traffic objectives are met

Tactics: New website with on-page SEO efforts accompanied by new social media pages + an email campaign promoting in-store events

Outcome: Cafe chose not to implement a digital marketing campaign