I’m currently a Senior Content Strategist within the Digital Human Experiences team at CommonSpirit Health, a system of 140 hospitals and more than 1,000 care sites in 21 states. Our department was experiencing a rise in support tickets for onboarding issues after a recent migration into Adobe systems and I was responsible for redesigning our resource hub which would improve the onboarding experience for new and basic users. I used user research to define the content strategy + redesign roadmap.

Danielle CaronNovember 30, 2021

Content development

As a merchandising assistant at Google Play, I prepared weekly and seasonal store turns for the app store. This included developing copy and store visuals to drive merchandising goals and support key business partners.

Danielle CaronNovember 18, 2021Content development

A new website

A Girl’s Best Friend Rescue is a registered 501(C)3 non-profit organization that pulls dogs from kill shelters, rescues them from the streets, provides them with their necessary medical care, and help each dog find forever loving homes. I built them a new website in Wordpress in efforts to help them manage applications for adoptions and volunteers.

Danielle CaronOctober 28, 2021non-profit, new website, training, content strategy

Infographic content (print)

In efforts to increase patient portal activation at facilities, I supported the clinical staff team in creating content that aimed to educate staff how to coach patients to create new accounts in their patient portal. I worked with a graphic designer, the patient portal product team, and a clinical analyst to develop the messaging and craft a brand compliant poster.

Danielle CaronOctober 2, 2021

Writing sample

Here is a writing sample I provided for a health + wellness blog editorial.

Danielle CaronOctober 1, 2021Comment

Digital marketing proposal

Hive Coffee Bar approached me to propose a digital marketing plan for the launch of their fast casual restaurant. This is the deck I put together with realistic goals focusing on increasing brand awareness and encouraging in-store traffic.

Danielle CaronSeptember 11, 2021

Website redesign + migration

Phog Center, San Mateo County’s first licensed dispensary, wanted easier website maintenance and a more modern website design. I helped them migrate their content into Squarespace and helped strategize their new website content.

Danielle CaronJuly 1, 2021medical, ecommerce, migration, training